Choosing the perfect loose diamond to compliment your personality

Whether you are looking to purchase a loose diamond as the centre piece in your engagement ring, to incorporate as part of a bespoke piece of occasion jewellery, or purely as an investment, selecting the perfect diamond can be both exciting and daunting.

Here at ASR Gems, our experienced jewellers are experts when it comes to loose diamonds and to help you get started, we have put together some helpful information on our website to help you gain a better understanding of what to look for in a diamond, including the all-
important 4 C’s: carat, colour clarity & cut! To learn more, click here.


Once you have a good understanding of the types of diamonds available and their quality, you can start decided which style of diamond you like best! We always find it so interesting to see what cut people choose and how it suits their personality and character perfectly.

Don’t believe us? Have a read of our guide below to find out which cut matches your personality type.

Round Brilliant Cut

One of the most popular diamond cuts, specifically when it comes to engagement rings, a round brilliant cut diamond resembles two pyramids placed base to base and with 57 facets, it’s the diamond to choose if you are looking for one that sparkles like no other.

Matching personality traits: Traditional, glamorous & sincere


Princess Cut

A cut that became popular during the 1960s, a princess cut is the shape of an inverted pyramid and features a square face. A modern take on the round brilliant cut, this style is a top choice for engagement rings and bridal jewellery too.

Matching personality traits: Clever, dreamer & fun-loving


Cushion Cut

A cut that resembles a traditional antique design, a cushion cut diamond is not dissimilar to square cut, featuring rounded sides to create its cushion like shape. This is a cut that has been around for well over 100 years and is loved by many for its distinctive look.

Matching personality traits: Romantic, brave & trustworthy

Emerald Cut

It’s all about symmetry when it comes to emerald cut diamonds, featuring an open table face and step facets to create its unique shape. Available in a wide range of different sized rectangles, this cut is the perfect addition to any piece of elegant jewellery.

Matching personality traits: Bold, extravagant & detail orientated


Asscher Cut

This unique diamond cut was the first to be formally patented in 1902. Featuring rectilinear step facets and clipped corners, this cut rose to popularity during the Art-Deco period.

Matching personality traits: Sophisticated, elegant & mysterious

Radiant Cut

This mixed cut diamond combines features of both step & brilliant cut diamonds. If you love the shape of an emerald cut but want the sparkle of a round brilliant cut, this is the diamond for you, featuring 70 facets.

Matching personality traits: Unwavering, charming & outgoing

Oval Cut

A smooth cut, oval cut diamonds are known as a modified version of the round brilliant cut, featuring a sophisticated and elegant shape with the typical 57 facets of a round brilliant diamond.

Matching personality traits: Unique, creative & bright


Pear Cut

Pear cut diamonds are delicate in their shape, combining the features of both round brilliant and marquise cut diamonds. The ultimate diamond choice to be included in either an engagement ring, a pendant or a pair of earrings.

Matching personality traits: Daring, confident & easy-going


Marquise Cut

Also known as a navette cut, this style of diamond has roots that date back to the court of the French King, Loui XV during the 18th century. The unique shape of marquise cut diamonds gives it the illusion of appearing larger, whilst its pointed edge gives it an elegant quality.

Matching personality traits: Good sense of humour, dramatic & rebellious


Heart Cut

Known as one of the most romantic cuts, heart cut diamonds have been traditionally exchanged by lovers for centuries and make the perfect choice of diamond for a true romantic.

Matching personality traits: Romantic, feminine & passionate

Were we right? Is a princess cut the diamond for you, or maybe an emerald cut? Whichever style of loose diamond you decide to choose, our team at ASR Gems are here to advise and answer any of your questions. To learn more about our loose diamond collection and to book an appointment get in touch with us on 0207 183 2977 or email us at

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